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ABOUT

Our Expertise

We’re #1. Holding the top spot in agent count, units and sales volume, our sales force is one to be reckoned with. Home to the Tech-Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish.

Our Perspective

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.

Our Philosophy 

A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

Our Beliefs 

Win-Win:  or no deal
Integrity:  do the right thing
Customers:  always come first
Commitment:  in all things
Communication:  seek first to understand
Creativity:  ideas before results
Teamwork:  together everyone achieves more
Trust:  starts with honesty
Equity: opportunities for all
Success:  results through people

Team Meeting

LEADERSHIP

The Keller Williams Carlsbad executive leadership team is specialized to support you and your business.

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We’re not here to compete. Our clients are you, our agents!

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Jim Crotwell

Operating Principal

562.810.8020

jimcrotwell@kw.com 

Gena Bonafede

Market Center Administrator 

562.682.1822

klrw450@kw.com 

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Rachael bluman
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Team Leader 

805.340.8221

rachaelv@kw.com 

Team Leader 

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Georgia forehand

Agent Services

760.476.9997.

frontdesk450@kw.com

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Jennifer Brown

Broker of Record 

562.577.9958

jbrownkw@kw.com

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Melody Garner

Market Center Admin

858.262.0510

klrw450@kw.com

Productivity Coach

972.310.0461

wadeb@kw.com

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