ABOUT KW LUXURY
Keller Williams Luxury sets the standard in elite real estate, blending global reach, innovation, and white-glove service. Backed by world-class training and industry-leading technology, our success is driven by exceptional agents like you.
$103.6B
LUXURY MARKET
SHARE
AS OF 2025
50,361
LUXURY PROPERTIES
SOLD
Properties priced at $1M+
5
CONTINENTS
Keller Williams agents lead in luxury home sales.*** And, now, with this in mind, we are partnering with you to reinvent what luxury means at our company.
THE DETAILS
Top agents asked for more value, and we delivered—elevating the KW Luxury brand and shifting from a buy-in to an earn-in model. Qualifications are set locally to uphold our standard of excellence. Plus, all KW agents with a qualified luxury listing can now access much of the elevated KW Luxury experience.
EXCLUSIVE BENEFITS
FOR EARN-IN MEMBERS
-Enhanced, luxury-specific Command referral features
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-Elite personal branding designs library
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-White-glove professional services*
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-Exclusive training, networking and
discounts
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-Customizable KW Luxury signs**
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-Enhanced consumer platform experiences
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-Masterminds with KWRI and industry leaders
BENEFITS FOR AGENTS
REPRESENTING QUALIFIED LUXURY PROPERTIES
Marketing Power for Qualified Properties.
Market Place Products and Services
*** Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV