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THE HOUSE OF EXCELLENCE

ABOUT KW LUXURY

Keller Williams is a technology company, a world-class training organization, and a force to be reckoned with. This trifecta – only possible because of outstanding contributions by agents like you – has solidified our standing as the number one real estate company. And, it has built a true house of excellence in the luxury real estate space, as evidenced by your market position.

$33.5B

LUXURY MARKET

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+34% 2020 VS 2019

IN 2020

25,343

LUXURY PROPERTIES
SOLD

+33% 2020 VS 2019

Properties priced at $1M+

5

CONTINENTS

Keller Williams agents lead in luxury home sales.*** And, now, with this in mind, we are partnering with you to reinvent what luxury means at our company.

THE DETAILS

We heard from top luxury agents that more value was required to underscore their position at the top of the market. Together, we elevated the look and the language of your KW Luxury brand and transformed our community from a buy-in to an earn-in model.

The qualification for our new earn-in model is established at a local level, to truly ensure that the standard of excellence is met. For further details on eligibility, please reach out to your market center leadership.

We are also ensuring that all Keller Williams agents with a qualified luxury listing have access to much of the value and elevated brand story of KW Luxury.

EXCLUSIVE BENEFITS
FOR EARN-IN MEMBERS

This is a great place to add a tagline.

-Enhanced, luxury-specific Command referral features

-Elite personal branding designs library

-White-glove professional services*

-Exclusive training, networking and

discounts

-Customizable KW Luxury signs**

-Enhanced consumer platform experiences

-Masterminds with KWRI and industry leaders

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BENEFITS FOR AGENTS
REPRESENTING QUALIFIED LUXURY PROPERTIES

Marketing Power for Qualified Properties.

Yard Signs
Yard Signs
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Marketing Collateral
Marketing Collateral
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KW Luxury Magazine
KW Luxury Magazine
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Impressive Video Brochure
Impressive Video Brochure
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Syndicate your Qualified Luxury Property Listings
Syndicate your Qualified Luxury Property Listings
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Market Place Products and Services

Hire a team of professionals
Hire a team of professionals
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gifts and products for your clientele.*
gifts and products for your clientele.*
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Customized Luxury Marketing
Customized Luxury Marketing
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*** Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. These markets are defined as the Core-Based Statistical areas of: Atlanta-Sandy Springs-Alpharetta GA, Baltimore-Columbia-Towson MD, Boston-Cambridge-Newton MA-NH, Charlotte-Concord-Gastonia NC-SC, Chicago-Naperville-Elgin IL-IN-WI, Dallas-Fort Worth-Arlington TX, Denver-Aurora-Lakewood CO, Detroit-Warren-Dearborn MI, Houston-The Woodlands-Sugar Land TX, Los Angeles-Long Beach-Anaheim CA, Miami-Fort Lauderdale-Pompano Beach FL, Minneapolis-St. Paul-Bloomington MN-WI, Orlando-Kissimmee-Sanford FL, Philadelphia-Camden-Wilmington PA-NJ-DE-MD, Phoenix-Mesa-Chandler AZ, Portland-Vancouver-Hillsboro OR-WA, Riverside-San Bernardino-Ontario CA, San Antonio-New Braunfels TX, San Diego-Chula Vista-Carlsbad CA, San Francisco-Oakland-Berkeley CA, Seattle-Tacoma-Bellevue WA, St. Louis MO-IL, Tampa-St. Petersburg-Clearwater FL, Washington-Arlington-Alexandria DC-VA-MD-WV